March 22-23, 2022 | Virtual Event
AGENDA – ALL TIMES ARE IN EASTERN TIME
Day 1: March 22, 2022
ALL TIMES EST
Steve August, VP, Marketing, ROAD SCHOLAR
Retail and eCommerce brands have been taken to task in recent years for the environmental toll caused by excess inventory. Stories ranging from luxury brands burning superfluous products to landfills overflowing with fast fashion have triggered consumer rage backlash.
This session offers:
Jeannie Barsam, Founder & CEO, GIFTING BRANDS
This session offers:
- A more sustainable option for off loading excess inventory
- New ways for brands and charities to partner for a better world
- How to tap into the consumer demand for social good in a meaningful way
Jeannie Barsam, Founder & CEO, GIFTING BRANDS
For these sessions presenters will have the option to share a PDF and/or slide deck in advance so that attendees come to the roundtables informed and prepared for discussion.
You can Select one of these Roundtable Options:
Overcoming Inventory Issues
Budgeting for 2022 and Beyond
Influencer Marketing Strategies
Direct Mail
You can Select one of these Roundtable Options:
Overcoming Inventory Issues
Budgeting for 2022 and Beyond
Influencer Marketing Strategies
Direct Mail
Many brands experienced significant growth and new customer acquisition during the pandemic-related quarantines. As customers lost options for spending on travel and going out they increased spending on products, particularly via online shopping. Now that the world has opened up, these brands need to find creative ways to draw out the lifetime value of newly acquired customers.
This panel will provide:
This panel will provide:
- Case studies from brands about how they are retaining COVID customers
- Strategies for shifting marketing messages from acquisition to retention
- Data analytics approaches that sift the most valuable customers from the one time buyers
Track A – New Frontiers in Data-Driven Marketing
Track B – Print Strategies for Multi-Channel Marketers
Track B – Print Strategies for Multi-Channel Marketers
| Track A Session 1 – Tracking the Customer Journey in a Post-Cookies World |
| New privacy regulations are changing the ways that brands can use data to follow the customer journey. As Cookies become a part of the past, marketers need to find new approaches to keeping track of the customer journey and personalizing the customer experience. |
| Track B Session 1 – Catalogs: Messaging and Timing |
| Brands both old and new are investing in beautifully designed catalogs. A quality catalog requires time, money, and creativity, therefore the when and why of creating and sending one truly determines its value. This session will provide specific questions to ask before you develop and distribute your next catalog. |
Track A – New Frontiers in Data-Driven Marketing
Track B – Print Strategies for Multi-Channel Marketers
Track B – Print Strategies for Multi-Channel Marketers
| Track A Session 2 – Timing and Personalization: Reaching the Right Person, at the Right Time with the right message |
| Customers respond well to personalization, but nobody wants to be the creepy marketer. Therefore determining how to use the data that you have about a customer to provide a personalized, but not creepy experience can make or break your success with acquisition and retention. |
| Track B Session 2 – Catalogs: Creative and Creation |
| If you are going to invest in a catalog, you want it to truly resonate with your customers. Therefore the look, feel, and content need to align clearly with your brand goals and story. This session will provide examples and specific tactics for creating a beautiful and effective catalog. |
Track A – New Frontiers in Data-Driven Marketing
Track B – Print Strategies for Multi-Channel Marketers
Track B – Print Strategies for Multi-Channel Marketers
| Track A Session 3 – Loyalty Programs that Build Trust and Foster Relationships |
| What does it mean for a customer to be a true fan, advocate for, and or loyal follower of your brand? How do you encourage and reward this loyalty? This session will provide data-driven strategies for building effective loyalty programs. |
| Track B Session 3 – Connected Print for Seamless Personalization |
| Print market has only increased since the pandemic. Holding a printed marketing piece in your hands creates a connection with your customer, but that printed piece needs to drive your customer to make a purchase in order to be a valuable marketing investment. This session will give you tools for tying your print to trackable purchase behaviors. |
These twenty minute roundtables will allow for a quick, but deep dive into a very specific topic. Speakers will present for 10 minutes followed by 10 minutes of discussion on the topic.
Segmentation
SEO
RFM
Identity Resolution
Attribution
Segmentation
SEO
RFM
Identity Resolution
Attribution
As much as eCommerce may be dominating the retail conversations right now, it still only accounts for about 20% of retail spending. The retail store offers some truly unique opportunities for product discovery, consumer engagement, and brand development.
With The Goods Mart, Rachel Krupa has created a retail incubator and laboratory of sorts while making “good” products conveniently available for customers.
Rachel will share:
Rachel Krupa, Founder, THE GOODS MART
With The Goods Mart, Rachel Krupa has created a retail incubator and laboratory of sorts while making “good” products conveniently available for customers.
Rachel will share:
- The value of launching a brick and mortar concept in digital times.
- New strategies for collecting and analyzing customer feedback
- How she differentiates the eCommerce and in store experiences for The Goods Mart
Rachel Krupa, Founder, THE GOODS MART
Steve August, VP, Marketing, ROAD SCHOLAR
Day 2: March 23, 2022
ALL TIMES EST
Steve August, VP, Marketing, ROAD SCHOLAR
Brands across the spectrum are feeling the strain of stressed supply chains. A lot of the growth experienced during the pandemic has resulted in increased consumer demand and that paired with other unexpected issues (Ever Given Anyone?) have resulted in shipping bottlenecks and product backlogs. Marketers own the responsibility for driving demand and therefore they need to work closely with their inventory, supply chain and merchandising teams to ensure that everyone’s goals and processes align to satisfy the needs of the customer.
This session will address:
Sandy Johnson, Head of Offline Growth Marketing, CROWD COW
This session will address:
- How to build a process that incorporates the input of multiple departments
- Tactics for changing marketing strategies in line with changing circumstances
- A guide to understanding the intersection of marketing and merchandising and why they need to work together
Sandy Johnson, Head of Offline Growth Marketing, CROWD COW
For these sessions presenters will have the option to share a PDF and/or slide deck in advance so that attendees come to the roundtables informed and prepared for discussion.
Advanced Email Marketing
Creative Content Marketing
AI and Smart Technologies
Harmonizing Social and Shopping
Hiring the Best Possible Marketing Team
Advanced Email Marketing
Creative Content Marketing
AI and Smart Technologies
Harmonizing Social and Shopping
Hiring the Best Possible Marketing Team
Multi-Channel Marketing requires interacting with your customer across a variety of touch points. If you limit yourself to digital touch points, you limit your brand’s reach and the impact of your campaigns. True multi-channel goes beyond digital to catalogs, postcards and print advertising.
This session offers:
Liz Dolinski, Chief Growth Officer, LUNYA
This session offers:
- How to implement cross-channel triggers
- Fitting print into your cross-channel sequencing
- Creating campaigns that are both consistent and suited to individual channels
Liz Dolinski, Chief Growth Officer, LUNYA
Track A eCommerce Strategy
Track B Tapping into The Most Effective Marketing Channels
Track B Tapping into The Most Effective Marketing Channels
| Track A Session 4 – Seamless Shopping and Checkout |
| Perhaps it is impossible to avoid every single abandoned cart, but, of course, we want to see as many customers complete purchases as possible. Therefore, it is key for eCommerce leaders to simplify the checkout process as much as possible. This session will help you identify potential hurdles at checkout that once eliminated will decrease abandoned carts and increase sales. |
| Track B Session 4 – Connected TV |
| TV advertising may have changed a bit in how it is offered and experienced, but it is still a very powerful channel. With the increase of multi-screen customers, you want to find simple ways for a customer to see your TV ad and act upon the call to action immediately. This session will offer connected TV strategies that increase the value of every TV ad you place. |
Track A eCommerce Strategy
Track B Tapping into The Most Effective Marketing Channels
Track B Tapping into The Most Effective Marketing Channels
| Track A Session 5 – A Case Study in True Omnichannel Commerce |
| Many organizations had to make a sharp pivot to meet the needs of their customers during the pandemic. Signet Jewelers found ways to improve both the customer and the employee experience by offering virtual consultations with many options to carry the customer through their journey from first contact through purchase. These experiences carried from online connection to offline purchase pick-up and started with a people-centric design and training approach. Brooke Whittaker, Director, Virtual Sales, SIGNET JEWELERS |
| Track B Session 5 – Matching your Brand to the Best Social Channels |
| Facebook, Instagram, Dating Apps, Tik Tok, and whatever channel is just about to pop are all vying for your customers’ attention and your marketing dollars. This session will help you develop an approach to matching your marketing to the right social channel and how to predict where you need to be next. |
Track A eCommerce Strategy
Track B Tapping into The Most Effective Marketing Channels
Track B Tapping into The Most Effective Marketing Channels
| Track A Session 6 – What Established Retailers can Learn from Digital Natives |
| Digitally native brands are changing the retail landscape via innovation, experimentation and purpose-driven marketing. Many of these brands launched as digitally exclusive only to shift into print marketing and brick and mortar stores. This session will offer insights into the creative strategies employed by these digitally native brands that could revitalize established brands. |
| Track B Session 6 – Building Brand Experiences that Immerse Customers in Your Story |
| What is your brand truly about? If you can tell a brand story that extends beyond particular products to a fully rounded experience you can invite your customers into your brand more thoroughly. This session will demonstrate ways in which brands can extend beyond the products they sell to the experiences they offer customers. Craig Kapilow, Senior Director, Strategic Partnerships, RUE GILT GROUPE |
These twenty minute roundtables will allow for a quick, but deep dive into a very specific topic. Speakers will present for 10 minutes followed by 10 minutes of discussion on the topic.
Sustainability
Generational Marketing
Convenience
Partnerships and Collabs
User Experience
Sustainability
Generational Marketing
Convenience
Partnerships and Collabs
User Experience
Steve August, VP, Marketing, ROAD SCHOLAR
Steve August, VP, Marketing, ROAD SCHOLAR