Agenda

Steve August, VP, Marketing, ROAD SCHOLAR

Many brands experienced significant growth and new customer acquisition during the pandemic-related quarantines. As customers lost options for spending on travel and going out they increased spending on products, particularly via online shopping. Now that the world has opened up, these brands need to find creative ways to draw out the lifetime value of newly acquired customers.

This panel will provide:

• Case studies from brands about how they are retaining COVID customers
• Strategies for shifting marketing messages from acquisition to retention
• Data analytics approaches that sift the most valuable customers from the one time buyers

Will Kuehn, Director, Marketing, TITLE NINE
Greg Lambert, VP, Digital, MIIR
Margaret Moraskie, CEO, LEVENGER
Kelly Murphy, Director of eCommerce, MIRROR

For these sessions presenters will have the option to share a PDF and/or slide deck in advance so that attendees come to the roundtables informed and prepared for discussion.

You can Select one of these Roundtable Options:

Extending your Catalogs Reach by Geo-Targeting Mobile Users

Alan Sherman, VP of Marketing Strategy, NAHAN

Navigating DM when Paper is in Short Supply

Stephanie Taylor, SVP Acquisition Strategy, BELARDI WONG

Harmonizing Social and Shopping

Harmonizing social and shopping is an ever growing challenge for brands. Consumers have grown accustomed to and expect an omni-channel shopping experience. Now, they’re hungry for even more integration. Brands can get ahead of this behavioral shift by pushing to be a social commerce first mover. From shoppable augmented reality to product-connected livestreams, social media is key to conquering future shopping challenges head-on.

Bonnie Bird, Manager, Social Media, RISE INTERACTIVE
Aaron Horowitz, VP, Business Development, RISE INTERACTIVE

With third-party cookies going away, marketers are turning to a new channel that leverages intent and household data to engage consumers in their homes with relevant, timely messaging: Programmatic Direct Mail.

This session will address:

How Programmatic Direct Mail differs from traditional direct

Why it’s an essential channel for Marketers, both now and in the

How Marketers can drive performance at every stage of the customer

Nick Dujnic, VP of Marketing at PEBBLEPOST

Track A – New Frontiers in Data-Driven Marketing

Track B – Print Strategies for Multi-Channel Marketers

Track A Session 1 – Tracking the Customer Journey in a Post-Cookies World

New privacy regulations are changing the ways that brands can use data to follow the customer journey. As Cookies become a part of the past, marketers need to find new approaches to keeping track of the customer journey and personalizing the customer experience. Luke Mortensen, Sr Dir, Prod Mgmt, Website, Identification, and Behavioral Data, CAPITAL ONE

Track B Session 1 – Catalogs: The Mission Brand Alliance Case Study

For Holiday 2020, 10 Mission-Driven brands came together to create a single catalog. The process of developing the design, curating the products, and targeting the reach of this catalog resulted in new customers, increased sales, and a broader reach for each of these brands. This case study session will provide a deep dive into how this project came to be and what your brand can learn from this one of a kind marketing event. Mike Cangi, Co-Founder & Brand Director, UNITED BY BLUE Brianna Duran, Head of Brand Marketing, SOKO

Track A – New Frontiers in Data-Driven Marketing

Track B – Print Strategies for Multi-Channel Marketers

Track A Session 2 – Segmentation for Customer Development

When you start to feel customer dollars shift to other priorities, it can be tempting to lure them back one discount or offer after another. This approach, however, can teach your customers to wait for deals. By approaching every offer with a specific intention guided by your customer segmentation you can develop lasting relationships with your customers and make the most out of every sale. Emily Elting, Senior Manager, Customer Development, L.L. BEAN

Track B Session 2 – The Power of Marketing Via Print Inserts

Print marketing has only increased since the pandemic. Holding a printed marketing piece in your hands creates a connection with your customer. Inserts offer a chance for digitally-native brands to take advantage of the boom in online shopping by connecting your marketing to that moment of delight when a customer opens a package they are excited to receive. This session will provide tips and tricks for taking advantage of insert marketing for impressive performance. Craig Kapilow, Senior Director, Strategic Partnerships, RUE GILT GROUPE

Track A – New Frontiers in Data-Driven Marketing

Track B – Print Strategies for Multi-Channel Marketers

Track A Session 3 – Shifting from Product First to Audience First Marketing

No matter how amazing the products are that your organization creates, fixating your marketing messages on those products as opposed to on your target audience you will miss the key connections needed to inspire purchase decisions. This case study will reveal the benefits of letting your customers shape the content of your marketing and the channels where you disperse it. Antonio Espinoza, Senior Director, Head of Digital Marketing & eCommerce NA, PHILIPS

Track B Session 3 – Catalogs: Creative and Creation

If you are going to invest in a catalog, you want it to truly resonate with your customers. Therefore the look, feel, and content need to align clearly with your brand goals and story. This session will provide examples and specific tactics for creating a beautiful and effective catalog. Brent Niemuth, President & Chief Creative Officer, J. SCHMID Jacqueline Ardrey, President, GRANDIN ROAD Bryan Seeley, Director of Sales & Marketing, BROADCAST SUPPLY WORLDWIDE

These twenty minute roundtables will allow for a quick, but deep dive into a very specific topic. Speakers will present for 10 minutes followed by 10 minutes of discussion on the topic.

Programmatic Direct Mail

Blake Levine, Sales Director, PEBBLE POST

How to manage and measure success on the shift to digital channels while navigating print and paper issues.

With paper shortages, postal increases and limited press time many catalogers are stepping into new digital channels or revisiting old ones. With so many options available, how should these channels be managed and how should success be measured?

Kate Lett, VP, Business Development, LETT DIRECT

As much as eCommerce may be dominating the retail conversations right now, it still only accounts for about 20% of retail spending. The retail store offers some truly unique opportunities for product discovery, consumer engagement, and brand development.

With The Goods Mart, Rachel Krupa has created a retail incubator and laboratory of sorts while making “good” products conveniently available for customers.

Rachel will share:

• The value of launching a brick and mortar concept in digital times.
• New strategies for collecting and analyzing customer feedback
• How she differentiates the eCommerce and in store experiences for The Goods Mart

Rachel Krupa, Founder, THE GOODS MART

Steve August, VP, Marketing, ROAD SCHOLAR

Steve August, VP, Marketing, ROAD SCHOLAR

Many organizations had to make a sharp pivot to meet the needs of their customers during the pandemic. Signet Jewelers found ways to improve both the customer and the employee experience by offering virtual consultations with many options to carry the customer through their journey from first contact through purchase. These experiences carried from online connection to offline purchase pick-up and started with a people-centric design and training approach.

Brooke Whittaker, Director, Virtual Sales, SIGNET JEWELERS

For these sessions presenters will have the option to share a PDF and/or slide deck in advance so that attendees come to the roundtables informed and prepared for discussion.

Enhancing Your First Party Data

Christine Page, Vice President of Data Solutions, EPSILON

The Future of Print Marketing is Personalized: Opportunities and Obstacles in Customizable Print

Mike Herold, Director, Global Marketing, RICOH

Navigating the Changing Postal Landscape

Monica Lundquist, Postal Operations Director, LSC COMMUNICATIONS

Multi-Channel Marketing requires interacting with your customer across a variety of touch points. If you limit yourself to digital touch points, you limit your brand’s reach and the impact of your campaigns. True multi-channel goes beyond digital to catalogs, postcards and print advertising.

This session offers:

• How to implement cross-channel triggers
• Fitting print into your cross-channel sequencing
• Creating campaigns that are both consistent and suited to individual channels

Liz Dolinski, Chief Growth Officer, LUNYA

Track A eCommerce Strategy

Track B Tapping into The Most Effective Marketing Channels

Track A Session 4 – From Mailbox to Inbox: Adapting Campaigns for Optimum Deliverability

While COVID-19 caused marketers to pivot their strategies, the increased amount of email marketing isn’t new. The number of overall emails has increased every year since 2017. Now, with paper shortages, rising mail delivery costs and post office slowdowns, it’s even more crucial for marketers to ensure that their emails are hitting audience inboxes – and standing out from the competition. Attendees of this session will takeaway: A scorecard for good email design, content & coding How to ensure emails are mobile-ready How to leverage data to make emails personalized and dynamic Best practices to ensure optimal inbox placement Kelsey Vigh, Creative Director, DATA AXLE Kathleen Schaefer, Director, INBOXABLE

Track B Session 4 – Using ML to Optimize Customer Contacts

Sam Fong, Senior Marketer, COLONY BRANDS

Track A eCommerce Strategy

Track B Tapping into The Most Effective Marketing Channels

Track A Session 5 – Using Niche Marketing as a Competitive Advantage

Laura Hnatow, VP, Marketing & eCommerce, SEABAGS

Track B Session 5 – Tik Tok Strategies that Succeed with Customers

Michael Bolen, Head of Content, HIMS

Track A eCommerce Strategy

Track B Tapping into The Most Effective Marketing Channels

Track A Session 6 – A New Approach to Sustainable and Cause-Driven eCommerce

Retail and eCommerce brands have been taken to task in recent years for the environmental toll caused by excess inventory. Stories ranging from luxury brands burning superfluous products to landfills overflowing with fast fashion have triggered consumer rage backlash. This session offers: A more sustainable option for off loading excess inventory New ways for brands and charities to partner for a better world How to tap into the consumer demand for social good in a meaningful way Kerry Bannigan, Executive Director, FASHION IMPACT FUND Jeannie Barsam, Founder & CEO, GIFTING BRANDS Kimberly Carney, Founder & CEO, FASHWIRE Mike Osorio, VP, Retail & Marketing, TORI RICHARD

Track B Session 6 – Content Marketing that Immerses Customers in Your Story

What is your brand truly about? If you can tell a brand story that extends beyond particular products to a fully rounded content strategy you can invite your customers into your brand more thoroughly. This session will demonstrate ways in which brands can extend beyond the products they sell to the content they share with customers. Mia Croft, Creative Director, Marketing, NATIVE Meng LI, Founder & CEO, HUHU

These twenty minute roundtables will allow for a quick, but deep dive into a very specific topic. Speakers will present for 10 minutes followed by 10 minutes of discussion on the topic.

Programmatic Direct Mail

Blake Levine, Sales Director, PEBBLE POST

How to manage and measure success on the shift to digital channels while navigating print and paper issues.

With paper shortages, postal increases and limited press time many catalogers are stepping into new digital channels or revisiting old ones. With so many options available, how should these channels be managed and how should success be measured?

Kate Lett, VP, Business Development, LETT DIRECT

Steve August, VP, Marketing, ROAD SCHOLAR

Steve August, VP, Marketing, ROAD SCHOLAR

Steve August, VP, Marketing, ROAD SCHOLAR

Many organizations had to make a sharp pivot to meet the needs of their customers during the pandemic. Signet Jewelers found ways to improve both the customer and the employee experience by offering virtual consultations with many options to carry the customer through their journey from first contact through purchase. These experiences carried from online connection to offline purchase pick-up and started with a people-centric design and training approach.

Brooke Whittaker, Director, Virtual Sales, SIGNET JEWELERS

For these sessions presenters will have the option to share a PDF and/or slide deck in advance so that attendees come to the roundtables informed and prepared for discussion.

Enhancing Your First Party Data

Christine Page, Vice President of Data Solutions, EPSILON

The Future of Print Marketing is Personalized: Opportunities and Obstacles in Customizable Print

Mike Herold, Director, Global Marketing, RICOH

Navigating the Changing Postal Landscape

Monica Lundquist, Postal Operations Director, LSC COMMUNICATIONS

Multi-Channel Marketing requires interacting with your customer across a variety of touch points. If you limit yourself to digital touch points, you limit your brand’s reach and the impact of your campaigns. True multi-channel goes beyond digital to catalogs, postcards and print advertising.

This session offers:

• How to implement cross-channel triggers
• Fitting print into your cross-channel sequencing
• Creating campaigns that are both consistent and suited to individual channels

Liz Dolinski, Chief Growth Officer, LUNYA

Track A eCommerce Strategy

Track B Tapping into The Most Effective Marketing Channels

Track A Session 4 – From Mailbox to Inbox: Adapting Campaigns for Optimum Deliverability

While COVID-19 caused marketers to pivot their strategies, the increased amount of email marketing isn’t new. The number of overall emails has increased every year since 2017. Now, with paper shortages, rising mail delivery costs and post office slowdowns, it’s even more crucial for marketers to ensure that their emails are hitting audience inboxes – and standing out from the competition. Attendees of this session will takeaway: A scorecard for good email design, content & coding How to ensure emails are mobile-ready How to leverage data to make emails personalized and dynamic Best practices to ensure optimal inbox placement Kelsey Vigh, Creative Director, DATA AXLE Kathleen Schaefer, Director, INBOXABLE

Track B Session 4 – Using ML to Optimize Customer Contacts

Sam Fong, Senior Marketer, COLONY BRANDS

Track A eCommerce Strategy

Track B Tapping into The Most Effective Marketing Channels

Track A Session 5 – Using Niche Marketing as a Competitive Advantage

Laura Hnatow, VP, Marketing & eCommerce, SEABAGS

Track B Session 5 – Tik Tok Strategies that Succeed with Customers

Michael Bolen, Head of Content, HIMS

Track A eCommerce Strategy

Track B Tapping into The Most Effective Marketing Channels

Track A Session 6 – A New Approach to Sustainable and Cause-Driven eCommerce

Retail and eCommerce brands have been taken to task in recent years for the environmental toll caused by excess inventory. Stories ranging from luxury brands burning superfluous products to landfills overflowing with fast fashion have triggered consumer rage backlash. This session offers: A more sustainable option for off loading excess inventory New ways for brands and charities to partner for a better world How to tap into the consumer demand for social good in a meaningful way Kerry Bannigan, Executive Director, FASHION IMPACT FUND Jeannie Barsam, Founder & CEO, GIFTING BRANDS Kimberly Carney, Founder & CEO, FASHWIRE Mike Osorio, VP, Retail & Marketing, TORI RICHARD

Track B Session 6 – Content Marketing that Immerses Customers in Your Story

What is your brand truly about? If you can tell a brand story that extends beyond particular products to a fully rounded content strategy you can invite your customers into your brand more thoroughly. This session will demonstrate ways in which brands can extend beyond the products they sell to the content they share with customers. Mia Croft, Creative Director, Marketing, NATIVE Meng LI, Founder & CEO, HUHU

These twenty minute roundtables will allow for a quick, but deep dive into a very specific topic. Speakers will present for 10 minutes followed by 10 minutes of discussion on the topic.

Programmatic Direct Mail

Blake Levine, Sales Director, PEBBLE POST

How to manage and measure success on the shift to digital channels while navigating print and paper issues.

With paper shortages, postal increases and limited press time many catalogers are stepping into new digital channels or revisiting old ones. With so many options available, how should these channels be managed and how should success be measured?

Kate Lett, VP, Business Development, LETT DIRECT

Steve August, VP, Marketing, ROAD SCHOLAR

Steve August, VP, Marketing, ROAD SCHOLAR