Agenda

The Evolution of Print Marketing and How to Succeed With Print Marketing In The Changing Market

• Print –  Explore the best approach for finding the right printers who are willing to meet high demand in 2022 and beyond

• Paper – Determine how to get the paper needed to print what is necessary for your company while being environmentally conscious

• Merchandising – Evaluate how to make sure your company is getting the most out of the catalogs being mailed and focus on advanced techniques for maximize effectiveness

• Catalog Circulation – Analyze catalog circulation efforts and minimize over mailing an audience through strategizing buyer analytic results

• Creative Techniques – Improve creative efforts to engage the catalog customer using print methods

Contributors:

Brent Niemuth, President & Chief Creative Officer, J.SCHMID
Cindy Marshall, Founder & CEO, SHINE STRATEGY
Jason Baer, Vice President- Sales & Marketing, THE VERMONT TEDDY BEAR COMPANY

Steve August, VP, Marketing, ROAD SCHOLAR

First Timer’s Networking Breakfast (Invite Only)

General Breakfast

Steve August, VP, Marketing, ROAD SCHOLAR

We’re back in person for NEMOA 2022 and couldn’t be more excited! This panel of NEMOA favorite speakers will share their networking and interacting techniques for getting back into the real world. You’ll leave this session ready to connect with your fellow attendees in ways that are fun and fruitful.

• How to build a network of industry peers and why it is critical to your career success
• Networking tips in this new post-pandemic world
• Leverage your personal brand to provide value to your network

Laura Hnatow, VP, Marketing & eCommerce, SEA BAGS
Cindy Marshall, Founder & CEO, SHINE STRATEGY
Margot Murphy Moore, MIT SLOAN SCHOOL OF MANAGEMENT
Karen Jordan, President, BRIGHT CLOUD MARKETING

• How data has dramatically increased the efficiency of direct mail
• New creative and messaging techniques to increase relevance with younger generations
• How integration of direct mail with digital marketing can significantly increase response and ROI

Keith Goodman, Vice President, Corporate Sales and Marketing, MODERN POSTCARD

• Compare and contrast the differences and benefits that print can have on a business
• Share real Numbers from United by Blue
• Understand how metrics combine the value of increase between acquired customers and digital customers

Mike Cangi, Co-Founder and Brand Director, UNITED BY BLUE

Track A – Connecting with Consumers

Track B – Modern Marketing Logistics

Track A Session 1 – Quad Panel Track Session-Panel: Household-First Multichannel Marketing

As direct marketers, our goal is to accelerate our businesses growth by both optimizing our marketing spend while maximizing our effective reach. We can optimize spend through distribution, postage, agency fees, formats, workflows, etc. Increasing our marketing effectiveness involves developing optimal distribution profiles that maximize reach across brand based on geography, channels, formats and delivery vehicles. Traditionally, marketing departments have had separate approaches towards digital media and direct marketing. The main challenges span across the different approaches towards audiences, testing and measurement. Balancing unknown audiences (e.g., cookies, devices, DMAs and 3rd-party built audiences) with known audiences (i.e., households) Differences in forms of control for testing that are often channel specific; resulting in weak testing frameworks Measurement approaches (e.g., clicks, click-throughs) that are well instrumented but not easily attributable; lacking ability to measure incrementality across print and digital. The panel will discuss what a household-first approach to integrated multi-channel marketing by doing a deep dive on planning, measurement and testing across both paid media (e.g., paid social, programmatic display) and owned media / direct marketing (e.g., catalog, email, direct mail, messaging). John Puterbaugh, Executive Director of Multichannel and Emerging Data, QUAD Jim Norton, Chief Revenue Officer, FLOWCODE

Track B Session 1 – LS Direct- Post-Pandemic, Pre-Recession – Navigating the Marketing Landscape in 2022/23

The impact of the pandemic has begun to wane, while sales and performance for many brands has begun to normalize. Inflationary pressures, supply chain issues (got paper?) and the ever-evolving marketing mix continue to keep marketers on their toes. Join us for a broad discussion on the opportunities and challenges facing brands as they ready for Holiday ’22 and plan for 2023. Topics for discussion include: The digital/TV/print marketing mix Response rates and performance metrics required to truly gauge success Marketing around supply chain challenges What next? Panelists: Brian DeLaite, VP of Marketing Solutions, LS DIRECT Marlies Zwepink, Director-CRM & Analytics, VERA BRADLEY Laura Simpson, Manager-Direct Marketing, LOVESAC

Track A – Connecting with Consumers

Track B – Modern Marketing Logistics

Track A Session 2 – Panel: Developing and Maintaining a Brand Fanbase

Brand Challenges: How do we bring the umbrella of everything under our brand to audiences instead of the “historic” things that might be off-putting or limiting Focus on Retention: Exploring plans to improve retention through individual and mass customer needs and offers Permission to Experiment: Navigating room for risks to not only increase brand fanbase but maintain historic brand fanbase Marissa Martorano, Brand Experience, NEIMAN MARCUS Shama Rahman, Brand Director, NEW YORK MAGAZINE

Track B Session 2 – Connecting Customers Through our Story

At Butcherbox, our goal is to connect with our customers to help them understand our brand, while also using our existing customers to better understand and attract our target audience to develop what our strategy, brand and media are. In this session you will understand how: Engage with influencers (athletes, nutritionist, etc) to tell our stories on our behalf Understand the latest approaches to analytics that you can use it to shape meaningful personalized engagement and experiences To work against OKR and goals Melissa Crowe, VP of Brand Strategy and Communications, BUTCHERBOX

Track A – Connecting with Consumers

Track B – Modern Marketing Logistics

Track A Session 3 – “High Touch” Strategy in a “High Tech” World

How marketers across all industries can, and need to, create “high touch” experiences that connect emotionally with target consumers. Best practices to pay attention to human needs while responding to the changing mindsets of the rising generation. Use of real examples to vividly illustrate being “high touch” in a “high tech” world. John McDowell, Managing Director, International, TITO’S VODKA

Track B Session – 3 Marketing Through Supply Chain Bottlenecks

Supply chain challenges are battering every industry. For marketers, these challenges require responsive messaging and promotions. This session will provide tactics for ensuring your merchandising and marketing are aligned ever as the supply chain is unpredictable.

Media Horizons
LSC Communications – Incorporating USPS Informed Delivery/Informed Visibility into your Omnichannel Marketing Strategy
Lindenmeyr Central – The Global Paper Shortage and How Marketers are Responding
Arandell
Ricoh
Path2Response – Audiences Anywhere: Targeted & Qualified

We’re all trying to sell something to someone. We have a great product, a new service, or a unique brand story that we want people to know about. But what should we say? What do we show? How do we stand out from all the other messages in the universe? And how do we do it in a matter of seconds? A smart strategy, a great mailing list and a stellar offer don’t mean anything if your message doesn’t connect. There are certain creative secrets that have been proven through neuroscience that will increase the likelihood of your marketing efforts getting noticed and driving your customers to action. Find out the secrets of how to do it in this fun filled session

• We’re all trying to sell something to someone. We have a great product, a new service, or a unique brand story that we want people to know about. But what should we say?
• Highlight how to create a smart strategy, a great mailing list and a stellar offer don’t mean anything if your message doesn’t connect.
• Evaluating creative secrets proven through neuroscience that will increase the likelihood of your marketing efforts getting noticed and driving customers to action. Find out the secrets of how to do it in this fun-filled session

Brent Niemuth, President & Chief Creative Officer, J.SCHMID

Jim Hall, President, THE VERMONT COUNTRY STORE and Chairman of the ACMA

Steve August, VP, Marketing, ROAD SCHOLAR

General Breakfast

Steve August, VP, Marketing, ROAD SCHOLAR

Your consumers want to engage with you directly. eCommerce Innovation provides CPG brands with the chance to become eCommerce winners by connecting directly with consumers.

This panel of eCommerce leaders will

• Clarify the value proposition of D2C eCommerce
• Provide strategies for building your D2C business
• Offer examples for what works in eCommerce

Joan Abrams, Director, eCommerce D2C, DOREL HOME
Liz Dolinski, Former Chief Growth Office, LUNYA COMPANY

Nahan Printing – 4-Color Variable Catalogs
Epsilon – Taking Acquisition Audiences to the Next Level
Belardi Wong – The Most Important Planning Considerations for 2023 Across Digital & Print
Loyalty Builders – The Science of Customer Loyalty
LiftEngine

Track A – Data Driven Marketing

Track B – Catalog Essentials

Track A Session 4 – Customer Analytics that Drive Meaningful Personalization

Personalization is never Perfect, it takes constant revision to ensure you are understanding your customers’ needs without invading their privacy. This session will provide an understanding of the latest approaches to analytics that you can use it to shape meaningful personalized engagement and experiences Understanding the “new” consumer in a post-pandemic retail market The importance of omni-channel messaging and where to start Understanding journey paths to nurture consumers Vanessa Keefe, Vice President, Marketing – eCommerce, THE PAPER STORE

Track B Session 4 – Catalogs 101 Part One

Back by popular demand! This deep dive into catalog marketing strategy will provide you the knowledge and examples that you need to launch or improve a brand catalog. Dana Springfield, VP, DOVER SADDLERY

Track A – Data Driven Marketing

Track B – Catalog Essentials

Track A Session 5 – Creating a Seamless eCommerce Experience

As the online customer is rapidly evolving, it is important that your company also evolves and creates a robust online experience to help invite new customers while meeting consumer needs to drive conversion and keep them engaged for the future. In this session you will: Discuss tactics and ways to build a unique customer experience and what others may not be doing Demonstrate product finders to help create a seamless customer experience to help build relationships and create positive impressions on your brand Kim Planet, Chief Solutions Architect, KALIOCOMMERCE

Track B Session 5 – Catalogs 101 Part Two

Back by popular demand! This deep dive into catalog marketing strategy will provide you the knowledge and examples that you need to launch or improve a brand catalog. Dana Springfield, VP, DOVER SADDLERY

In an ever changing world and with more websites like Amazon serving as a “self service” it is important to understand your buyers in a different way to market and grow your business. In this presentation you will learn how we developed a different segment using a multichannel approach to drive awareness and focus on your customers from direct marketing to an ecommerce platform.

Sue Landay, President, TRAINERS WAREHOUSE

Sometimes, the best way to success is being ready to pivot, and staying “nimble”, your brand/product is more than just about the service or their branding, but more about the way you make people feel and Kira Kessler will provide more detail on how her company uses print and omni-channel marketing strategies between in store, online, and through social media. In this session you will:

• Learn about the unique story of RocknRags and their marketing mix
• Understand how to create an Engaged Community both Online and Offline
• Explore how to create a successful omni-channel marketing strategy

Kira Kessler, Co-Founder and CEO, ROCKNRAGS

Steve August, VP, Marketing, ROAD SCHOLAR