Karen Jordan Bio

Karen Jordan is a veteran in our industry with over 25+ years in the online and direct marketing field focusing on helping merchants bring more qualified traffic to their sites through paid search, shopping, retargeting, social and display advertising. She began her career in direct marketing at Sara Lee Direct, then joined Abacus in 1994. After leading the client services group, she started various new initiatives that led to her interest in online marketing with DoubleClick in 1999. Her entrepreneur spirit continued as she took senior management positions at NextAction/DataLogix, SHOP.COM and DMinSite/Kalio before starting Bright Cloud Marketing in 2008.

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